Does Ram have something else planned for consumers?
This is not a simple message. These are complicated communications that appear to have a lot to get across in a very short amount of time.
The past couple of decades saw TV advertising trending away from 60-second spots in favor of 30 seconds and sometimes even down to 15-second blips.
Given the state of industry affairs -- the complex new brand arrangements, new technologies and business practices -- maybe we ought to be moving in the other direction. Automakers have such a complex message that they should be buying blocks for 5-minute TV presentations to simplify things.