So to help make sure this thing works, here are a few of my own ideas after revisiting some memorable car ads from recent Super Bowls:
- Mini Darth Vader has grown up and realized that his parents tricked him with their Volkswagen's remote-start feature. He buys his own son a Lincoln MKZ, saying, "Luke, this is not your father's Lincoln."
- Jerry Seinfeld, after missing out on his chance to be first on the waiting list for the upcoming Acura NSX, instead buys a Lincoln MKZ out of a dealer's available inventory and brings in the Soup Nazi to obtain 1.9 percent financing.
- Hundreds of people are shown at a funeral Mass. The camera zooms in to show a Lincoln Town Car instead of a casket. The mourners sprinkle holy water on the car before driving away in Cadillacs. (Suggested by Dan Akerson)
- After driving his Chrysler 200 for two years and saving up, Eminem is ready to trade it in for something more upscale. He checks out BMWs, Audis and Mercedes, but nothing feels right. Finally he tries one more car, and a choir begins to sing. The voice-over announces his choice as "the new Lincoln MKZ — imported from Mexico."