LOS ANGELES -- Most everyone agrees that sex sells.
Chrysler Group will soon find out whether sex tinged with bawdy humor sells Fiats.
The automaker premiered a series of new short films for its launch of the Fiat 500e electric, 500 Abarth Cabrio, and 500L wagon Wednesday at the Los Angeles Auto Show. The spots might make their way to TV, just as the brand's sex-soaked "Seduction" commercial did during the 2012 Super Bowl.
If they do, they should come with the following warning label: Like the Fiat 500's back seat, this commercial is not suitable for children or prudes, but it's sure fun to watch.
The film touting the 500e starts out with a shot of a helmeted woman zipping up the top of a racing suit with nothing on underneath and climbing into the subcompact's passenger seat for an official test of the 500e's 80-mile range and acceleration.
The "test" lasts all of 10 seconds before the car spins out and stops. As crews race to see what's wrong and fling open the door, they spot the woman passionately kissing the now-shirtless male driver.