NEW YORK (Bloomberg) -- Aston Martin's controlling shareholder, Investment Dar Co., has approached potential buyers for the maker of luxury sports cars featured in James Bond movies, five people with knowledge of the matter told Bloomberg.
The Kuwaiti company, which owns 64 percent of Aston Martin, has hired Rothschild to advise on the sale, said one of the people, who asked not to be identified because the talks are private. Mahindra & Mahindra Ltd., the Indian automaker, is among potential suitors Investment Dar has approached in recent few months, two of the people said.
A sale has proven difficult because investors haven't been willing to match the price the Kuwaiti owner paid Ford Motor Co. five years ago, said two of the people. Investment Dar has sought about $800 million for its stake, one person said.
Aston Martin vehicles have been featured in 11 James Bond movies, including the vintage silver DB5 in the latest one, "Skyfall."