Editor's note: An earlier version of this story provided an incorrect figure for the percentage of Jaguar and Land Rover franchises in combined Jaguar Land Rover stores and mistakenly referred to those franchises as dealerships.
PARAMUS, N.J. -- Jaguar Land Rover is pushing its single-point dealers to consolidate through buy/sells and create more stores that combine the two British luxury franchises.
Only by offering passenger cars, SUVs and crossovers under one rooftop can the two brands compete effectively with their German rivals, said Andy Goss, CEO of Jaguar Land Rover North America.
Within three years, about 70 percent of Jaguar and Land Rover franchises in the United States will be in combined Jaguar Land Rover stores, he said. As of Sept. 30, 55 percent of Jaguar and Land Rover franchises were in combined Jaguar Land Rover stores.
There are 166 Jaguar franchises and 167 Land Rover franchises in the country and 92 combined Jaguar Land Rover stores.
Twenty-two consolidation deals are now in the works, but Goss could not give a timetable for their completion.
"They will all pan out," he said. "There is only one future, Jaguar Land Rover."
The program is voluntary. Jaguar Land Rover is not forcing consolidations, but it is encouraging dealers.