PARIS -- Volkswagen Group is getting serious about plug-in hybrids and electric vehicles but it won't follow the lead of Toyota, Ford or General Motors.
That means the group's brands won't embrace different styling or give unique names to its hybrid or electric vehicles.
VW management says that's the quickest way to signal a car is boring.
Instead, the group wants to make sure its plug-ins look, and, more importantly, perform like a VW, Audi or Porsche, say VW Group executives.
VW Group CEO Martin Winterkorn made it clear at the group's preview night on the eve of the Paris auto show this week that "this technology is not pie in the sky."
The theme of the VW event attended by thousands of international journalists was "Driven by Desire."