LOS ANGELES -- Sticker prices for the 2013 Ford Fusion sedan start at $22,495, including shipping. But customers who order the new Fusion with all the bells and whistles can quickly price themselves well into near-luxury price territory.
A top-of-the-line Fusion Titanium edition with all available factory options, such as all-wheel drive, is priced at $38,665, nearly $2,000 more than the base 2013 Lincoln MKZ sedan at $36,800. Both prices include shipping.
Ford Motor Co. is going to great lengths to differentiate the Fusion from the MKZ, which arrives in dealerships in late November or early December. The two cars share Ford's global mid-sized platform.
With the redesigned Fusion, Ford is reaching for the widest swath of the mid-sized, nonluxury sedan market, one of the industry's hottest segments. Ford wants to outflank its rivals by offering more powertrains, more technology and more options.
The Fusion can be ordered with one of three four-cylinder gasoline engines: 1.6- and 2.0-liter turbocharged EcoBoost engines and a 2.5-liter normally aspirated powerplant. Ford also will offer both a regular hybrid and a plug-in hybrid. Ford is touting the Fusion Hybrid as the most fuel-efficient mid-sized sedan with an EPA rating of 47 mpg city, 47 mpg highway and 47 mpg combined.
All versions of the Fusion except the plug-in started shipping to dealers on Aug. 14 from Ford's Hermosillo, Mexico, plant.
Samantha Hoyt, Fusion marketing manager, said Ford expects that about 8 percent of Fusion volume will be entry-level S models and 15 percent will be the top-level Titanium. She didn't forecast the hybrids' share of sales.
Hoyt declined to give a sales target, saying, "We're not focused on sales" during an interview at the Fusion media launch here. But, she asserted, "We're going to grow our volume."
Indeed, the Hermosillo plant already is running flat out on three shifts. And the company is investing $555 million to add Fusion production at the Flat Rock Assembly Plant in Flat Rock, Mich., next year. The factory, half owned by Mazda Motor Corp. and formerly known as AutoAlliance International Inc., used to make the Mazda6 on the line that now will build Fusions.