DETROIT -- The record month for Chevrolet Volt sales in August surely pleased General Motors brass, green-car believers and perhaps even the Obama administration.
But the folks at Ourisman Rockmont Chevrolet in Rockville, Md., likely are even happier.
The Washington-area dealership hauled in nearly $100,000 in incentive money from a stair-step program that GM ran for the Volt over the summer.
The promise of all that cash motivated Ourisman's staff to sell 33 Volts in July and August -- vs. just seven during the first six months of the year.
Some quick background: Stair-step programs pay dealers escalating bonuses as they hit factory-set sales targets. Under the Volt program, dealers who tripled their target were paid $2,500 for every Volt they sold.
Ourisman had little trouble breezing past its July-August bogey of seven Volt sales.