DETROIT -- Molly Peck has been named Chevrolet's director of U.S. advertising. She takes the reins ahead of a slew of Chevy product launches over the next 18 months.
She replaces Kevin Mayer, who left GM in May to become vice president of marketing for Volkswagen of America. She reports to Chris Perry, Chevrolet's vice president of global marketing.
Peck had been head of advertising for Cadillac and spent much of the past year on the advertising campaign for the recently launched ATS compact, Cadillac's biggest ad blitz in at least six years. TV commercials for the ATS appeared often on the Olympics broadcasts last month, showing the sedan speeding through twisty, remote roads from China to Chile.
This is Peck's second stint at Chevrolet. She held a variety of posts for the brand, including advertising and sales promotion manager from 2007 until early 2011, when she took the Cadillac job. She led brand communications for the 2009 relaunch of the Camaro and the 2010 rollout of the Volt plug-in hybrid.
Chevrolet has a number of big launches pending, including the early 2013 rollout of the redesigned Impala sedan and the next-generation Chevrolet Silverado pickup, which is expected to hit showrooms by late spring. Late next year, Chevrolet is expected to introduce redesigned versions of the Tahoe and Suburban SUVs.
Peck received an undergraduate degree in advertising from Indiana University and an MBA from the University of Michigan.