DETROIT -- Ford may need a smaller crossover in its lineup, and the new EcoSport -- created in Brazil and designed for markets such as India -- could fill that opening.
Need evidence? This camouflaged prototype has been spotted on the streets in metropolitan Detroit. Underneath the paint, this crossover is the new EcoSport that was unveiled in India in January.
Now, Ford has said since that intro that the EcoSport is not coming to the U.S. market. They're sticking to that stance.
But, this is the One Ford era. Products are designed on global platforms and engineered for global markets. So, the EcoSport in the U.S. market is not implausible.
There is competition. Nissan already sells the B-sized Juke crossover here, and Buick is preparing to launch the Encore, which is based on the platform used for the Chevrolet Sonic. Honda has also hinted that a crossover based on the Fit platform is in its future.
The EcoSport rides on Ford's B-platform, which underpins the Fiesta in the United States and Europe. Ford has also just launched the B-Max wagon, with sliding rear doors, on that platform in Europe.