The Genivi Alliance, an industry group that is creating a common software for infotainment systems, has scored an initial success: BMW AG will introduce Genivi software next year.
The German automaker is working on its infotainment system with Magneti Marelli, and will introduce Genivi software in an unnamed vehicle.
Other companies also are working with the Genivi software. PSA Peugeot Citroen, for instance, is said to be developing a Genivi-based infotainment system.
Genivi's members have created a standard basic software that allows developers to add programs for speech recognition, navigation, Web browsers, media players, vehicle controls and other functions.
Automakers can still create infotainment systems with a distinct look and feel, so motorists aren't confronted with a "one-size-fits-all" system, said Genivi Vice President Matt Jones, who also is a technical specialist for Jaguar Land Rover in Gaydon, England.
"You won't have every vehicle looking like every other vehicle," Jones said. "BMW will still have its own features and Jaguar will have its own unique features."