TURIN -- Sergio Pininfarina, who ran the famous Italian automotive design company of the same name for 40 years, has died after a long illness. He was 85.
The executive had the last word on the company's design projects for almost 50 years.
During his time leading the design house, Pininfarina created some of the most famous production cars and concepts of the second half of the 20th century.
Among the production cars were the 1961 Ferrari 250 GT, the 1975 Lancia Beta Montecarlo and the 2003 Maserati Quattroporte. The best-known concepts included extreme sports cars such as the 1968 Ferrari 250 P/5 and the 1970 PF Modulo, plus the 1980 Pinin, a Pininfarina proposal for a Ferrari four-door sedan.