LA JOLLA, Calif. -- Hyundai, after adding the Elantra Coupe this month, will market the Elantra sedan, coupe and GT hatchback as a family of vehicles.
The GT also goes on sale this month as a replacement for the Elantra Touring wagon.
"As you saw us do with Sonata where we had a family spot that included the Sonata, Sonata Turbo and Sonata hybrid, it's going to be pretty similar with Elantra," said John Krafcik, CEO of Hyundai Motor America, at a press event here.
In January, the Elantra sedan was named 2012 North American Car of the Year by a panel of journalists at the Detroit auto show. Advertising for the three versions will feature the award, Krafcik said.