WASHINGTON -- Audi of America named chief marketing officer Scott Keogh its new president, replacing Johan de Nysschen who left earlier this month for Japanese luxury brand Infiniti.
Keogh has spent the last six years as CMO, a period of record sales growth and product expansion for Audi.
A champion of performance and engineering as a brand-building tool, he helped oversee the launch of Audi's TDI technology in the United States and the re-introduction of high-performance RS models.
He also helped increase Audi's brand awareness with Super Bowl advertising, a push into social media and product placement in Hollywood productions. In all, Audi has launched 14 new models since 2006, the year Keogh took over as CMO.
Keogh, 43, steps into this new role at a pivotal time for the premium brand. Over the last two years, Audi has undergone unprecedented growth. He will be charged with continuing to further expand the brand, as well as elevate its reputation with U.S. consumers as Audi challenges rivals BMW and Mercedes-Benz.