LOS ANGELES -- Toyota Motor North America, which saw its public image bruised in recent years from a string of recalls and class-action lawsuits, has named PepsiCo and General Motors veteran Julie Hamp as its chief communications officer.
Hamp replaces Jim Wiseman, 60, who will retire after 23 years at the automaker. The change is effective June 25, the company said.
Hamp, 52, resigned from the top communications position at PepsiCo in March, after five years. She was responsible for streamlining its splintered brand and sector teams into a more cohesive unit, speeding its digital communication efforts.
During her 25 years at GM, Hamp had several key roles. She was part of the Saturn team that worked with retailers to develop the brand's customer experience with no-haggle pricing and vehicle-delivery celebrations.
At Cadillac, Hamp was part of the brand's "Art & Science" turnaround effort, concentrating on rear-drive cars. She also integrated GM's marketing divisions in North America.
Hamp will report to Jim Lentz, CEO of Toyota Motor Sales U.S.A. and senior vice president of Toyota Motor North America. She will be based in Torrance, Calif.