The photograph of a 68-year-old man who spent 25 years driving a truck could scare the heck out of any sun worshiper.
But it's scary even to those who think they're safe indoors, especially inside a car.
The photo, part of a New England Journal of Medicine study released this week, showed the left side of the man's face appearing significantly more aged than the right side, likely because of the ultraviolet rays entering through the truck's driver's side window.
One dealer in the Sunshine State has been confronting the issue for years.
"We do offer window tinting that protects you from UV rays," said Matt Buchanan, operating partner at Sarasota Ford in Sarasota, Fla. "We preload all of our new vehicles with window tinting since the sun is so bright in Florida."