LOS ANGELES -- Richard Resare, CEO of ShowMax Marketing in Los Alamitos, Calif., died April 14. He was 71. According to the company, Resare worked in marketing at American Motors in the early 1970s, then moved to Datsun in sales training and later became national sales promotion manager. In the 1980s, as a consultant, he developed marketing programs for West Coast automotive clients. In 1992 he opened ShowMax Marketing, which provides automotive event marketing services, including staffing and lead generation.