Volkswagen Group of America last week named Robert Martell vice president of customer experience.
Martell, 54, succeeds Mark Barnes, who was hired by General Motors two days earlier as GM's top sales executive in charge of China and other overseas markets.
Martell has been with VW since 1986, when he started as a district sales manager for VW of Canada. Most recently, Martell was VW's general manager of dealer operations.
He will report to VW Group of America CEO Jonathan Browning.