BEIJING -- Fiat is late to China, but it is ready for a new start with a new partner, Fiat-Chrysler CEO Sergio Marchionne said on the sidelines of the Beijing auto show on Monday.
"We re-start from scratch after two jump starts, but now we have the right partner and the right product," Marchionne said.
Fiat today unveiled the Viaggio, a compact sedan based on the Dodge Dart it will build beginning in June at a greenfield plant with partner Ghanzhou Auto Co.
Marchionne admitted that China is a difficult market, but Chrysler is already making money in China with the Jeep brand and, starting in June, will reintroduce the Chrysler brand, beginning with the 300C large sedan.
Fiat is also making money in China with its Iveco heavy truck arm, Marchionne said.