Subaru of America is the second car company in less than six months to hand out $500 Costco Cash Cards to Costco members who buy an eligible new vehicle and complete a member satisfaction survey.
In a previous promotion, which ran from Nov. 1 to Jan. 3, Costco members bought 5,429 new Chevrolet and GMC light trucks through participating dealerships at prices generally equivalent to those that General Motors offers its suppliers' employees. The members also received a $500 Costco Cash Card if they completed a survey.
The Costco Auto Program arranges no-haggle prices with participating dealerships on behalf of the discount retailer's members. The Costco Auto-linked incentives are on top of any other rebates and incentives for which the customers are eligible.
Subaru's incentive program started March 15 and ends June 15. It covers all new Subaru cars and SUVs except its BRZ sport coupe and the low-volume Impreza WRX and WRX STI.
Buyers who participate in the Subaru program do not get other special pricing that was offered through the GM promotion.