Jim Carter, marketing director at Napa Ford-Lincoln in Napa, Calif., has used other tools to manage his used-vehicle inventory, but he is sold on RedBumper.
He says RedBumper tells him which used cars and trucks to stock, down to trim level and color, and has cut the time used vehicles stay on his lot to seven to 10 days, down from 20. Its smartphone app is fast and convenient, he says.
"We can use it on our phones at the auctions. We can access AutoCheck [vehicle history reports] to see if the car has been in an accident, if it's a one-owner vehicle -- it's all done on one screen, very rapidly and quickly," Carter says.
RedBumper is an Internet-based used-vehicle inventory management tool. It is sold by a company of the same name founded by Bruce Thompson.
But regardless of RedBumper's performance, it carries some added baggage: Thompson's last venture, which alienated many dealers.
Some dealers are still fuming about that venture, called lanelogic, which Thompson founded in 2005. Lanelogic formed a network of franchised dealer clients that bought and sold each other's used vehicles. If a dealer failed to sell a used vehicle bought through lanelogic within 45 days, lanelogic promised to buy it back.
But lanelogic failed in 2008, leaving some dealers with used vehicles but no titles, or titles but no vehicles. Some dealers said lanelogic owed them money.
Marc Cannon, a spokesman for AutoNation Inc., says the nation's largest dealership group had an unsuccessful relationship with Thompson and lanelogic and "it would be very unlikely that we would have a future relationship."