DETROIT -- General Motors Co., having regained global sales leadership from Toyota Motor Corp., is planning new Cadillac models to more than double sales and surpass the Japanese automaker's Lexus brand as the No. 4 luxury line.
Chief Executive Officer Dan Akerson is pushing the automaker to turn Cadillac into a global player with the scale to better compete with German leaders BMW, Volkswagen AG's Audi and Daimler AG's Mercedes- Benz.
Within 10 years, GM wants to be solidly in the fourth spot currently held by Lexus, said a person familiar with plan.
Cadillac, which peaked more than three decades ago, must choose the right new models to meet Akerson's goal, said the person, who asked not to be identified because the plans are private.
The U.S. luxury brand must find a way to reach younger buyers than Mitt Romney's wife, who drives two SRX sport-utility vehicles.
The median Cadillac customer last year was 63 years old -- the age Ann Romney turns in April -- according to J.D. Power and Associates.
"We are working on more new Cadillacs than at any point in the brand's history," Don Butler, GM vice president for Cadillac marketing, said last month in an interview in Chicago. "We're constantly talking about what's the best way to become this global player."
The automaker is weighing several vehicle options for Cadillac, Mark Reuss, president of GM North America, said in a recent interview.
Executives are considering a sedan larger than the XTS, a sport-utility vehicle smaller than the SRX and a new Escalade on the same vehicle architecture as the popular Buick Enclave, Reuss said.