Hyundai has stopped guaranteeing trade-in values for most of its nameplates.
Under the program, launched May 1, Hyundai agreed to pay fixed sums to buyers of new Hyundai vehicles when the buyers traded in those vehicles three or four years later.
The program sought to erase the perception that Hyundai vehicles depreciated faster than competing vehicles.
"It was a marketing program and we wanted to bring a spotlight on the strength of our residual values, and it did its job," said John Krafcik, CEO of Hyundai Motor America.
The program ended last month for Hyundai's mass-market vehicles. But it remains for upscale cars such as the Equus luxury sedan, Genesis sedan and Genesis Coupe, Krafcik said.