Editor's note: Lisa Copeland, general manager at Fiat of Austin in Texas, was misidentified in an earlier version of this story.
U.S. Fiat dealers are seeing the first results of Chrysler Group's efforts to fix its poorly executed Fiat 500 launch.
With more advertising, 0 percent financing for consumers, new products and new brand leadership, Fiat dealers are in a better place than they were six months ago.
Fiat also has stopped airing TV commercials starring entertainer Jennifer Lopez.
Tim Kuniskis, 45, took over as head of the Fiat brand in North America in November, replacing Laura Soave, who left the company after 20 months. Kuniskis had been assisting Soave during her last several months on the job while also working as head of marketing for the Chrysler brand.
Since his promotion -- and armed with a mandate from Chrysler-Fiat CEO Sergio Marchionne to fix what had gone wrong -- Kuniskis visited each of the brand's nearly 140 U.S. dealers during a two-week period. He has changed the way the 500 is marketed, and increased national and local advertising for the car.