Chrysler says Eastwood helped shape ad message for Super Bowl
Chrysler dealers and executives view the automaker's Clint Eastwood commercial live during half time of Super Bowl XLVI at Chrysler's dealer reception at the Hard Rock Cafe in Las Vegas. (JOE WILSSENS)
Automakers and dealers that are in states adopting California’s Advanced Clean Cars II rule – which sets ambitious, annually escalating ZEV sales mandates and threatens stiff penalties for noncompliance – face a daunting challenge