Porsche AG is targeting the United States for double-digit sales growth this year.
The German company aims to sell 34,000 vehicles in 2012 with the arrival of two redesigned models -- the next-generation 911 and revamped Boxster, said Mike Sullivan, owner of Pacific Porsche in Torrance, Calif., and member of the Porsche Board of Regents. If reached, that would be a 17 percent increase over last year's 29,023 U.S. sales.
Even with the target of 34,000 sales, Porsche dealers will remain inventory constrained, especially on popular models, such as the four-door Cayenne SUV, Sullivan said. While Porsche sold 12,978 Cayennes in 2011, demand was so high it could have easily sold another 3,000 to 4,000 last year, Sullivan said.
"We could have done 34,000 cars last year if we'd been able to get enough Cayenne. "The 34,000 in 2012 will be product limited," he said.
Porsche is making a major play for U.S. sales as it strives to boost worldwide sales to more than 200,000 units annually by 2018.
Last year, it reported global sales of 118,867 vehicles, a record for the automaker.
As part of this growth, Porsche is building a new North American headquarters in Atlanta with a customer experience center. It will open in fall 2013.