LAS VEGAS -- Chrysler-Fiat CEO Sergio Marchionne said Saturday that the auto industry will need to meet proposed 54.5 mpg standards by 2025, and can do so despite NADA's opposition to the proposal.
"This standard is 14 years out," he told reporters after delivering a 30-minute keynote address to the NADA convention here. "If you start giving up on projects that are 14 years out, we might as well choose another occupation."
The globe-trotting CEO said it was the first time he has set foot in Las Vegas.
During the address and in remarks afterward, Marchionne, 59, also said:
- Chrysler would maintain flexibility and transparency as it overhauls its suspended Dealer Standards program, saying all automakers "have to go beyond a system where the manufacturer issues top-down edicts" to dealers.
- Pricing transparency on the Internet means "price negotiating is being taken out of [dealers'] hands, and it is a trend that will only continue."
- Chrysler's two-minute advertisement on Sunday's Super Bowl broadcast would be "unconventional" and would reflect "what Chrysler is today, how we view our role in society, our passion and our love for this country." But he refused to reveal or confirm any other details. The Wall Street Journal reported Friday that iconic actor/director Clint Eastwood would be appearing in the ads, giving a pep talk to the nation.