Dealers master Web search to land on page 1 when consumers shop
Skip to main content
Sister Publication Links
  • Automotive News Canada
  • Automotive News Europe
  • Automotive News China
  • Automobilwoche
AN-LOGO-BLUE
Subscribe
  • Subscribe
  • Account
  • login
  • HOME
  • NEWS
    • Dealers
    • Automakers & Suppliers
    • News by Brand
    • Cars & Concepts
    • Final Assembly
    • China
    • Shift
    • Mobility Report
    • Special Reports
    • Digital Edition Archive
    • This Week's Issue
    • Diess chose VW over CEO job at Tesla
      The special-edition GT-R Nismo goes on sale in North America this fall. It does not come with a Happy Meal.
      Nissan's 600-hp hamburger helper
      Prince Philip died April 9.
      Philip's custom Land Rover hearse gets called into duty
      Still no auto show, so Detroit tries car crawl
    • Audi A7L was unveiled at the Shanghai auto show this week.
      Audi plans output of stretched A7 at VW-SAIC joint venture
      Shanghai Tesla protest
      Tesla apologizes as anxiety grows after driver protest
      Jaguar at Shanghai show.jpg
      Jaguar Land Rover expects luxury sales to grow in 2021
      Hyundai logo
      Hyundai Group to launch EVs every year starting in 2022
    • Q&A with BrightDrop CEO Travis Katz
      Automakers optimize manufacturing, customize products through digitization
      3D-printing a Porsche: Making concepts matter
      The industry is racing to modernize the way in which EVs are built
    • Volvo Didi test car 2.jpg
      Volvo will provide XC90s for Didi's self-driving test fleet
      Hyundai logo
      Hyundai Motor Group names chief for new mobility division
      Tesla Autopilot web.jpg
      Tesla, ex-engineer settle lawsuit over Autopilot source code
      Cruise self-driving vehicle
      Cruise raises $2.75 billion from Walmart, others
    • Elon Musk interview
      Tesla’s Model Y, on sale since March, is a showcase of EV technologies competitors will benchmark.
      Technologies of Electrification
      Cadillac’s Lyriq EV will be unveiled Aug. 6.
      Future Product Pipeline
      A CALL TO ACTION
    • Lithia goes big on Michigan market
      Mercedes bypasses crossover route, enters EVs sedan-first
      Mercedes' new U.S chief: EVs won't kill profits
      Get even more Automotive News with our new app
    • Access F&I
    • Fixed Ops Journal
    • Marketing
    • Used Cars
    • Retail Technology
    • Sales
    • Best Practices
    • Dealership Buy/Sell
    • NADA
    • NADA Show
    • Automakers
    • Manufacturing
    • Suppliers
    • Regulations & Safety
    • Executives
    • Talk From The Top
    • Leading Women Network
    • Guide to Economic Development
    • PACE Awards
    • Management Briefing Seminars
    • World Congress
    • Aston Martin
    • BMW
      • Mini
      • Rolls-Royce
    • Daimler
      • Mercedes Benz
      • Smart
    • Ford
      • Lincoln
    • General Motors
      • Buick
      • Cadillac
      • Chevrolet
      • GMC
    • Honda
      • Acura
    • Hyundai
      • Genesis
      • Kia
    • Mazda
    • McLaren
    • Mitsubishi
    • Nissan
      • Infiniti
    • Stellantis
      • Alfa Romeo
      • Citroen
      • Chrysler
      • Dodge
      • Ferrari
      • Fiat
      • Jeep
      • Lancia
      • Maserati
      • Opel
      • Peugeot
      • Ram
      • Vauxhall
    • Renault
    • Subaru
    • Suzuki
    • Tata
      • Jaguar
      • Land Rover
    • Tesla
    • Toyota
      • Lexus
    • Volkswagen
      • Audi
      • Bentley
      • Bugatti
      • Lamborghini
      • Porsche
      • Seat
      • Skoda
    • Volvo
    • (Discontinued Brands)
    • Virtual reveals (Sponsored)
      • MITSUBISHI: 2022 Outlander
      • NISSAN: 2022 Pathfinder and 2022 Frontier
      • GENESIS: 2021 GV80
      • KIA: 2021 K5
      • LEXUS: 2021 IS
      • NISSAN: 2021 Rogue
      • TOYOTA: 2021 Venza and 2021 Sienna
    • Auto Shows
    • Future Product Pipeline
    • Photo Galleries
    • Car Cutaways
    • Design
  • OPINION
    • Blogs
    • Cartoons
    • Keith Crain
    • Automotive Views with Jason Stein
    • Columnists
    • China Commentary
    • Editorials
    • Letters to the Editor
    • Send us a Letter
    • used car blog art 2010 Mini Cooper
      Used-car market sizzling for sellers, not so great for buyers
      It's time to rethink EV range
      Mercedes EQS mirrors web.jpg
      For the EQS, Mercedes likes what it sees in the mirror
      Mach-E
      For Ford, 3rd-party charging network must improve to reap Mustang Mach-E potential
    • EVs Arrived EVentually
      EVs Came, EVentually
      In case of supply chain woes, break glass
      Quick! The Biden phone
      VW's Joke Is On You
      Joke Is On You
      Tesla Autopilot rename
      view gallery
      5 photos
      Leo Michael Cartoons - Q2 2021
    • Shifting gears away from the stick shift
      SEMA still a wonderful circus
      Penske still has plenty of races to win
      Ford's turn in the hot seat
    • April 20, 2021 | The future of working may be hybrid
      April 13, 2021 | GM shows it’s serious about electric
      April 6, 2021 | For Volkswagen, authenticity is the only path forward
      March 30, 2021 | Tesla “changes” car industry
    • Supreme Court must preserve system that has delivered huge reductions in emissions
      Dave Versical
      For Manheim head, fighting anti-Asian hate is personal
      Tom Roberts
      Will the auto industry rethink supply chain disruption now?
      GM lost a lot on EV1, but project pays dividends
    • Why Xiaomi holds promise of becoming formidable EV player
      Geely’s new EV push is decidedly new age
      Charging poles installed outside a Tesla store in downtown Shanghai.
      Unreliable public EV charging sites prompt automakers to take wheel
      VW Group's playbook to dominate EV market
    • Despite demise, EV1 was a risk worth taking
      A step in right direction for Nissan dealers
      ‘Voltswagen' April Fools' gag far from funny
      Less is more in lineups as well as on lots
    • Lunn was behind vehicles with impact
      ‘Voltswagen' was clever and fun
      With EVs, bias for traditional carmakers
      EV adoption in U.S. shouldn't be forced
  • DATA CENTER
  • VIDEO
    • AutoNews Now
    • First Shift
    • Special Video Reports
    • Weekend Drive
    • AutoNews Now: Ford's Farley: Chip shortage is 'greatest supply shock'
      AutoNews Now: Ford extends downtime at F-150 plant, other N.A. factories
      AutoNews Now: Stellantis managers indicted on emissions fraud
      AutoNews Now: Toyota's Carter says EV portfolio will be varied
    • First Shift: Stellantis to temporarily lay off workers at Jeep plant
      First Shift: Governors urge Biden to end gasoline-powered vehicle sales by 2035
      First Shift: Tesla's Musk: Autopilot not in use during deadly crash
      First Shift: GM: Market could alter 2035 EV goal
    • From concept to crushed: The story of GM's revolutionary EV1
      Face-to-face with the General Motors EV1
      Toyota store's in-house training program retains more techs
      Virtual sales manager Jay Barger
      'Glued to a phone': Acura store's virtual sales boss lifts deliveries, efficiency
    • Why the pickup is the auto industry's 'battleground'
      Carlos Ghosn's quest to restore his reputation
      Why Ford must execute to avoid 'deep trouble'
      Why Honda is 'locked and loaded' for 2020
  • EVENTS & AWARDS
    • Events
    • Awards
    • Congress Conversations
    • Retail Forum: NADA
    • Canada Congress
    • Europe Congress Conversations
    • Fixed Ops Journal Forum
    • Shift: Mobility at a Crossroads
    • 100 Leading Women
    • 40 Under 40 Retail
    • All-Stars
    • Best Dealerships To Work For
      • Register for the 2021 Best Dealership To Work For
    • PACE Program
    • Rising Stars
    • Europe Rising Stars
  • JOBS
  • Content Studio
  • +MORE
    • Leading Women Network
    • Podcasts
    • Webinars
    • In the Driver's Seat
    • Publishing Partners
    • Classifieds
    • Companies on the Move
    • People on the Move
    • Newsletters
    • Contact Us
    • Media Kit
    • RSS Feeds
    • Shift: A Podcast About Mobility
    • Special Reports Podcasts
    • Daily Drive Podcasts
    • AAM
    • Cars.com
    • DealerPolicy
    • Gentex
    • IHS Markit
    • Remember Group
    • Reputation.com
    • Ricardo: Dave Shemmans
    • Ricardo: Marques McCammon
    • Allstate: Want more from your F&I?
    • Ally: Navigating the future of automotive retailing
    • Amazon Web Services: Any place, any time, any channel
    • Amazon Web Services: The power of the cloud
    • Amazon Web Services: Universal translator: Harnessing sensor data to build better automotive software
    • Capital One Auto: Dealerships remain vital to an increasingly digital car shopping journey
    • DealerSocket: 5 steps to modernizing the buyer's journey
    • Epic Games: Build stunning, real-time car configurators with Unreal Engine
    • Epic Games: Real-time tech is the next frontier of automotive
    • Epic Games: Transforming the auto industry with digital assets
    • FTI Consulting: Crisis as a catalyst for change
    • Google: 5 trends shaping the auto industry's approach to a new normal
    • Google: Google's dealer guidebook helps dealers navigate today's digital landscape
    • IHS Markit: Automotive loyalty in the wake of the COVID-19 recession
    • IHS Markit: COVID-19: The future mobility delusion
    • Level5: 2020 Automotive E-Commerce Report
    • Motormindz: Toward hyperconnectivity: 5 ways to position your business to profit from connected car
    • Naked Lime: Bring social reputation together as part of big-picture marketing
    • Ally: Do It Right
MENU
Breadcrumb
  1. Home
  2. Dealers
January 30, 2012 12:00 AM

It's a new and crucial skill for a car dealer: Getting on the all-important page 1 of a shopper's search. Here's how to get there -- and stay there.

David Barkholz
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    It's a new and crucial skill for a car dealer: Getting on the all-important page 1 of a shopper's search. Here's how to get there -- and stay there

    To view the archived Automotive News Webinar Mastering Google to Sell More Cars at a Lower Cost with Brian Pasch of PCG Digital Marketing, go to autonews.com/webinars. The cost is $99.

    Rick Buffkin is sold on the power of Google to help him sell vehicles.

    The four-store Beaman Automotive Group in Nashville sells about 100 vehicles a month from Internet leads in part because online shoppers looking for Toyota, Ford, Chrysler or Buick models can't miss Beaman stores on Google.

    Google, the world's dominant search engine, uses a complex and constantly changing set of rules to channel shoppers to dealerships. Dealerships that master the rules win sales.

    For instance, Buffkin, Beaman's Internet marketing director, uses low-cost product videos and fresh content on Beaman's own Web sites. The videos and content help Beaman appear high on Google's crucial first page of a search.

    "People turn to Google for everything -- they're taking over," said Buffkin, 36.

    Beaman Automotive, headed by dealer principal Lee Beaman, sells about 750 new and used vehicles a month at its Toyota-Scion, Ford, Chrysler-Dodge-Jeep-Ram and Buick-GMC stores.

    Google is top-of-mind for dealers across the country as they look to shift marketing dollars from traditional media, such as TV, radio and print, to the Internet.

    Tony Rhoades, Internet executive director for the seven-franchise Gunn Automotive Group in San Antonio, said: "Google is the dominant player on the Internet, and you have to do everything you can to position yourself on page 1."

    Will Perry, director of business intelligence for Dataium Inc., said Google has led the way as car shopping habits have shifted to the Internet over the past decade.

    Dataium tracks car-buying habits on more than 5,000 dealership and factory Web sites nationally.

    Why Google rules

    • 90% of vehicle buyers start their shopping online.

    • 65% of visitors to dealership Web sites come directly from a Google search.

    • Google is the primary influence in 25% of dealership Web site traffic and 3% of sales leads.

    Source: Dataium Inc.

    Shopping starts online

    The statistics are convincing. More than 90 percent of car buyers today start their research on the Internet, said Brice Englert, marketing manager at Dominion Dealer Solutions, which works with dealership clients on Internet marketing.

    They make an average of 18 stops on the Internet along the way, said Brian Pasch, CEO of consulting firm PCG Digital Marketing.

    Those online shoppers will make stopovers to comparison shop on sites such as AutoTrader.com, Cars.com and shopautoweek.com; get pricing information at places such as TrueCar.com and Edmunds; and use search engines to navigate the process quickly.

    During the process, three of four Internet car shoppers will visit Google at least once, and in most cases multiple times, Dataium's Perry said. Two of every three shoppers who visit a dealership Web site come there directly from Google, he said.

    Sean Wolfington, owner of Tier10Marketing.com, an automotive and entertainment marketing company that sells its services to auto dealerships, said, "Google is where people turn at the top of sales funnel, and at the bottom when they are getting ready to buy."

    So, said Kevin Frye, e-commerce director for the 11-store Jeff Wyler Automotive Family in Cincinnati, it's critical for dealers to have a strong presence on Google. "It's a matter of fishing where the fish are," he said.

    Crucial first page

    There are two ways for dealerships to get listed on the crucial first page of a Google search:

    1. Buy their way on with advertising, a process known as search engine marketing.

    Those paid search results are bought through a pay-per-click auction, in which dealers, the automakers and sometimes third-party Internet lead generators will pay 50 cents to $3.50 every time a Google visitor clicks on the ad to be taken to a dealership Web site. Those ads tend to appear along the top of a Google page in a shaded box and often along the right side of the page.

    2. Get Google to list the dealership and videos for free by getting Google to believe the store's Web site is the most relevant to consumers in that market. That's known as an organic search. That means a site with a lot of fresh content and the ability to hold viewers' attention.

    Beaman Automotive is definitely in the organic-search camp, Buffkin said. Though Beaman buys no advertising on Google, Beaman's Web site and videos routinely place atop the first page of searches involving dealerships in the Nashville area.

    For example, a Google search last week using the words "2012 Toyota Camry Nashville" listed Beaman Toyota in the top two so-called organic positions on the first Google page just below three shaded pay-per-click listings on the page.

    Beaman Ford, during the third week of January, won the top five organic positions when the following search phrase was used: "2012 Ford Focus SE Nashville."

    Buffkin said Beaman has an aggressive strategy to get top Google listings -- a process known as search engine optimization.

    It's working: Of about 50,000 visits to Beaman Automotive's Web sites a month, about 65 percent come there directly after a Google search, Buffkin said. Of those visits, about 1,200 people a month will fill out a lead form asking online to be contacted for more information or to make an appointment, he said.

    Understanding Google

    Buffkin said staying relevant on Google is part art and part science, with an emphasis on hard work. Google uses secret formulas, called algorithms, to determine which businesses get top play on consumer searches.

    And Google frequently changes the way it weighs its criteria. For instance, videos on YouTube tend to score well with Google. YouTube is owned by Google.

    That makes Google a moving target. But Buffkin said a couple of tactics are key. The first is to keep Beaman's Web site full of fresh content, including chat, videos and blogs that contain key words or phrases sure to catch Google's attention such as the city, brand, dealership name and even the nearby I-40 freeway.

    Buffkin said Google puts a premium on dealership Web sites that keep visitors for long durations. The average visitor to a Beaman Web site spends 10.4 minutes on the site. The group's bounce rate -- the rate at which a visitor comes to the dealership Web site but drills no further into it -- is less than 30 percent vs. an industry average of 60 percent.

    "You have to make your site sticky," Buffkin said. "In Google's eyes, content is king."

    Mastering Google

    Tips to keep a dealership on the crucial first page of a Google search

    • Use Google's free analytics tool to bid on the most-searched phrases in your market.

    • Shoot high-quality video and put it up on YouTube (a Google property) and other sites.

    • Make it easy for sales and service customers to write a store review on Google.

    • Use videos, chat and blogs on your Web sites to keep visitors longer.

    Videos help

    Buffkin also is a big believer in the power of online videos. Of the top five organic positions that Beaman held in the search of "2012 Ford Focus SE Nashville," three were videos that the dealership's Web manager, Dealer.com, shot so Beaman could put them up on YouTube.

    Another plus for Google placement are consumer reviews, said Matt Haiken, dealer principal and general manager of Prestige Volvo in East Hanover, N.J., outside New York. Reviews are part of the criteria Google uses for ranking dealership sites.

    About nine months ago Google annoyed dealers by saying it would no longer allow reviews not gathered on Google to be shown on Google Places, the maplike business directory that shows up on Google search pages.

    Overnight, Prestige Volvo lost 400 consumer reviews garnered on other sites such as Dealerrater.com and Yelp, Haiken said. But rather than sulk, Prestige began rebuilding its review base by identifying all customers with a Gmail account and encouraging them to submit a review. Gmail is a Google product.

    Prestige is back up to 48 reviews on its Google Places page, with nearly a top five-star overall rating, Haiken said.

    Google is critical to Prestige, since the dealership switched all its marketing dollars five years ago to digital media from traditional media, Haiken said. Prestige is one of the top-selling Volvo dealers in the nation, selling 757 new and 270 used vehicles in 2011.

    Haiken said he consistently buys ads on Google to expand his reach. He said he spends about 10 percent of his digital marketing budget on Google. Prestige Volvo's total monthly digital marketing budget exceeds $10,000.

    Fighting for business in crowded suburban New York makes ad buying a necessity, Haiken said.

    He said: "Face it. If every customer is online these days, then every customer is an Internet customer."

    RECOMMENDED FOR YOU
    Dealer Steve Kalafer, critic of stair-step incentives, dies at 71
    Letter
    to the
    Editor

     

     

    Send us a letter

    Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.

    Recommended for You
    Dealer Steve Kalafer, critic of stair-step incentives, dies at 71
    Dealer Steve Kalafer, critic of stair-step incentives, dies at 71
    Reagor Dykes owner Bart Reagor indicted by U.S. for bank fraud
    Reagor Dykes owner Bart Reagor indicted by U.S. for bank fraud
    Banister Automotive acquires original Sheehy dealership
    Banister Automotive acquires original Sheehy dealership
    Sponsored Content: Top 5 Ways Dealers Are Beating Carvana and Vroom
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    See more newsletter options at autonews.com/newsletters.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Digital Edition
    Automotive News 4-19-21
    THIS WEEK'S EDITION
    See our archive
    Fixed Ops Journal
    Fixed Ops Journal 4-12-21
    Read the issue
    See our archive
    RETAIL TECHNOLOGY NEWSLETTER: Sign up for our Tuesday afternoon newsletter that breaks down the latest developments in how technology is changing the auto sales landscape.
    AUTOMOTIVE NEWS TV WITH TOM WOROBEC: Sign up for our afternoon newscast and catch up on the top news of the day with our brief video roundup.
    Get Free Newsletters

    Sign up and get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    Subscribe Today

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    Subscribe Now
    Connect With Us
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter

    Our mission

    The Automotive News mission is to be the primary source of industry news, data and understanding for the industry's decision-makers interested in North America.

    AN-LOGO-BLUE
    Contact Us

    1155 Gratiot Avenue
    Detroit, Michigan
    48207-2997

    (877) 812-1584

    Email us

    Automotive News
    ISSN 0005-1551 (print)
    ISSN 1557-7686 (online)

    Fixed Ops Journal
    ISSN 2576-1064 (print)
    ISSN 2576-1072 (online)

    Resources
    • About us
    • Contact Us
    • Media Kit
    • Subscribe
    • Manage your account
    • Reprints
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News
    Copyright © 1996-2021. Crain Communications, Inc. All Rights Reserved.
    • HOME
    • NEWS
      • Dealers
        • Access F&I
        • Fixed Ops Journal
        • Marketing
        • Used Cars
        • Retail Technology
        • Sales
        • Best Practices
        • Dealership Buy/Sell
        • NADA
        • NADA Show
      • Automakers & Suppliers
        • Automakers
        • Manufacturing
        • Suppliers
        • Regulations & Safety
        • Executives
        • Talk From The Top
        • Leading Women Network
        • Guide to Economic Development
        • PACE Awards
        • Management Briefing Seminars
        • World Congress
      • News by Brand
        • Aston Martin
        • BMW
          • Mini
          • Rolls-Royce
        • Daimler
          • Mercedes Benz
          • Smart
        • Ford
          • Lincoln
        • General Motors
          • Buick
          • Cadillac
          • Chevrolet
          • GMC
        • Honda
          • Acura
        • Hyundai
          • Genesis
          • Kia
        • Mazda
        • McLaren
        • Mitsubishi
        • Nissan
          • Infiniti
        • Stellantis
          • Alfa Romeo
          • Citroen
          • Chrysler
          • Dodge
          • Ferrari
          • Fiat
          • Jeep
          • Lancia
          • Maserati
          • Opel
          • Peugeot
          • Ram
          • Vauxhall
        • Renault
        • Subaru
        • Suzuki
        • Tata
          • Jaguar
          • Land Rover
        • Tesla
        • Toyota
          • Lexus
        • Volkswagen
          • Audi
          • Bentley
          • Bugatti
          • Lamborghini
          • Porsche
          • Seat
          • Skoda
        • Volvo
        • (Discontinued Brands)
      • Cars & Concepts
        • Virtual reveals (Sponsored)
          • MITSUBISHI: 2022 Outlander
          • NISSAN: 2022 Pathfinder and 2022 Frontier
          • GENESIS: 2021 GV80
          • KIA: 2021 K5
          • LEXUS: 2021 IS
          • NISSAN: 2021 Rogue
          • TOYOTA: 2021 Venza and 2021 Sienna
        • Auto Shows
        • Future Product Pipeline
        • Photo Galleries
        • Car Cutaways
        • Design
      • Final Assembly
      • China
      • Shift
      • Mobility Report
      • Special Reports
      • Digital Edition Archive
      • This Week's Issue
    • OPINION
      • Blogs
      • Cartoons
      • Keith Crain
      • Automotive Views with Jason Stein
      • Columnists
      • China Commentary
      • Editorials
      • Letters to the Editor
      • Send us a Letter
    • DATA CENTER
    • VIDEO
      • AutoNews Now
      • First Shift
      • Special Video Reports
      • Weekend Drive
    • EVENTS & AWARDS
      • Events
        • Congress Conversations
        • Retail Forum: NADA
        • Canada Congress
        • Europe Congress Conversations
        • Fixed Ops Journal Forum
        • Shift: Mobility at a Crossroads
      • Awards
        • 100 Leading Women
        • 40 Under 40 Retail
        • All-Stars
        • Best Dealerships To Work For
          • Register for the 2021 Best Dealership To Work For
        • PACE Program
        • Rising Stars
        • Europe Rising Stars
    • JOBS
    • Content Studio
    • +MORE
      • Leading Women Network
      • Podcasts
        • Shift: A Podcast About Mobility
        • Special Reports Podcasts
        • Daily Drive Podcasts
      • Webinars
      • In the Driver's Seat
        • AAM
        • Cars.com
        • DealerPolicy
        • Gentex
        • IHS Markit
        • Remember Group
        • Reputation.com
        • Ricardo: Dave Shemmans
        • Ricardo: Marques McCammon
      • Publishing Partners
        • Allstate: Want more from your F&I?
        • Ally: Navigating the future of automotive retailing
        • Amazon Web Services: Any place, any time, any channel
        • Amazon Web Services: The power of the cloud
        • Amazon Web Services: Universal translator: Harnessing sensor data to build better automotive software
        • Capital One Auto: Dealerships remain vital to an increasingly digital car shopping journey
        • DealerSocket: 5 steps to modernizing the buyer's journey
        • Epic Games: Build stunning, real-time car configurators with Unreal Engine
        • Epic Games: Real-time tech is the next frontier of automotive
        • Epic Games: Transforming the auto industry with digital assets
        • FTI Consulting: Crisis as a catalyst for change
        • Google: 5 trends shaping the auto industry's approach to a new normal
        • Google: Google's dealer guidebook helps dealers navigate today's digital landscape
        • IHS Markit: Automotive loyalty in the wake of the COVID-19 recession
        • IHS Markit: COVID-19: The future mobility delusion
        • Level5: 2020 Automotive E-Commerce Report
        • Motormindz: Toward hyperconnectivity: 5 ways to position your business to profit from connected car
        • Naked Lime: Bring social reputation together as part of big-picture marketing
        • Ally: Do It Right
      • Classifieds
      • Companies on the Move
      • People on the Move
      • Newsletters
      • Contact Us
      • Media Kit
      • RSS Feeds