In the days before auto sales tanked in 2008 and 2009, some automakers routinely foisted unwanted inventory on dealerships to keep factories up and running. That triggered ill effects, including the frequent need for a glut of retail incentives to move the iron.
The economic tough times prompted some, including General Motors, to change their ways. But now GM is threatening to punish dealers who it says are "gaming'' its revamped vehicle-ordering system to finagle more hot-selling models.
If so many dealers feel compelled to cheat GM's turn-and-earn system, it suggests that the plan isn't working properly and that it's time to go back to the drawing board.