Hyundai, Subaru and Lexus have the most satisfied dealers, a National Automobile Dealers Association survey released today shows.
For the third consecutive survey period, Hyundai finished in the top overall spot while its Kia affiliate finished fourth. Subaru took second place, marking its fifth consecutive finish in the top three, NADA said in a statement. Lexus rounded out the top three, dropping from a second-place finish on the previous survey.The bi-annual survey measures franchised new-car dealers' satisfaction with their respective auto manufacturers. Today's results come from the summer 2011 survey, taken in July and August.
Overall scores were calculated from 12 core questions that measured dealer attitude in the three key areas: franchise value; automaker policy decisions that affect the dealership; and automaker field staff who visit the dealership.
Mercedes-Benz, Toyota, Volkswagen, Porsche and Audi also made the top 10 in the most recent survey, with Cadillac and Honda tied for 10th place. Cadillac was the only domestic brand to make the top 10, whereas it was joined by Ford in the winter 2011 survey, conducted in January and February.
The survey results showed rises in dealer sentiment toward the value of their franchise, NADA said. Hyundai, Kia and Lexus came in first, second and third, respectively, in that category. Scores in the policy section of the survey -- which measures dealers' attitudes toward their manufacturers' policymaking as it relates to the dealers' businesses -- also improved. Lexus took the top spot in the category, followed by Toyota and Hyundai.
However, several manufacturers saw dealers register their continued dissatisfaction in considering dealer input before making decisions that impact their stores, NADA said.
Lexus, Toyota and Subaru scored best in this segment while Suzuki, Mini and BMW ranked the lowest. Both the top three and bottom three were unchanged from the winter 2011 survey.
Japanese nameplates took the top four slots in the segment that considers dealer sentiment toward manufacturer field staff who call on individual stores.
Infiniti had the greatest increase from the winter 2011 survey, jumping from sixth place to first in the most recent survey. Toyota and then Acura rounded out the top three.
The summer survey drew responses from nearly 54 percent of new-car dealers nationwide, representing more than 14,700 franchises.