Twenty-five years ago, after much consideration, Porsche rejected the idea of building an entry-level roadster. Now the German sports car maker appears to have come to the same conclusion again.
Back then the wizards of Zuffenhausen were toying with a two-seater that would compete with the new kid on the block, Mazda's MX-5 Miata.
And one day in 1987 Porsche chief Peter Schutz looked down his nose at the low-priced roadster market and declared: "We're not going to build a Mazda."
Now Porsche plans to delay introduction of an entry-level roadster pitched below the Boxster amid worries that the car could dilute the brand's image.
"Possibly we need to wait until the next generation of customers before the idea of a small roadster will work for Porsche," CEO Matthias Mueller told the German business publication Wirtschaftswoche.
Last year Mueller told Automotive News Europe that the company was assessing a small mid-engine sports car as a possible successor to the Porsche 550 of the 1950s. He said such a model could be launched in 2014.
The roadster, along with the Cajun small SUV, was seen as an attempt by Porsche to broaden the appeal of the luxury brand as it strives to boost global sales to more than 200,000 units annually by 2018, from 118,867 in 2011.