How does Volkswagen follow up last year's smash hit Super Bowl ad?
With dogs, it turns out. Or to be more precise, a chorus of dogs woofing out the Imperial March from Star Wars.
VW, known for its quirky commercials, released a teaser today of its upcoming 60-second spot for the redesigned 2012 Beetle. The sneak peek, named "The Bark Side," is available on YouTube.
Last year VW generated some chuckles with its 30-second spot, called "The Force." The ad shows a young boy dressed up as Darth Vader standing in his parents' driveway, trying to start his father's Passat using The Force.