DETROIT -- Scion is counting on a throwback sports car, the Toyota sub-brand's fifth nameplate, to kick sales into a higher gear, says Vice President Jack Hollis.
The Scion FR-S is a low-slung, 2,700-pound car with a 2.0-liter 200 hp boxer engine, "front-mounted and slung so low its center of gravity is lower than a Porsche Cayman," Hollis said.
"It's a one-spec car," he said. "You pick your color and your transmission and you're done.
Scion is marketing the new model using Toyota sports and racing heritage, aiming the car at enthusiast drivers.
"It's a direct descendant of three Toyota models: the 2000GT, Sports 800 and the Corolla GT-S, code-named AF86," Hollis said. "Like all three, [the FR-S] draws on responsive power, light weight and perfect balance."
It also was developed jointly with Toyota Motor Corp. affiliate Fuji Heavy Industries Ltd., maker of Subaru cars and the source of the car's boxer engine. Subaru will sell its version of the car as the BRZ.