Coda Automotive, an electric-vehicle assembler, has named Marvin K. Brown its exclusive dealership in San Diego County, Calif. The retailer is expected to be the first to sell the 2012 Coda sedan.
The anticipated dealership will be part of Marvin K. Brown Auto Center in the heart of San Diego, Coda said in a statement. The showroom is expected to be open to the public in February.
"It's clear San Diegans are increasingly interested in zero-emission vehicles and the Coda sedan will resonate with the local community," David Grundstrom, CEO of Marvin K. Brown, said in the statement.
Marvin K. Brown sells Cadillac, Buick, GMC, Mitsubishi, Fisker and Saab vehicles.
The announcement came as the 2012 Coda sedan is on display and available for test drives at the San Diego International Auto Show, which opened to the public Thursday and will close Sunday.
Coda Automotive opened its first brand experience center in Los Angeles' upscale Century City neighborhood in August and started signing dealers in late November.
As of Nov. 28, Phil Murtaugh, Coda's CEO and a former boss of GM China and Chrysler Asia-Pacific, had signed agreements to sell vehicles at five dealerships in Los Angeles, San Francisco, San Diego, Seattle and Honolulu.
Allie Mayer, a Coda Automotive spokeswoman, did not have further details on when those stores will open or what the sales target is for the vehicle.
Coda Automotive says the car has a top speed of 80 mph and a base price $40,795, including destination charges. State and federal incentives to buy EVs can total $10,000 in California.
Coda vehicle bodies are made in China at a joint venture with Haifei Motor Co. The battery system comes from a Coda joint venture with Tianjin Lishen Battery Co. in China. The batteries and bodies are joined at a small plant in Bernicia, Calif.