One way for a fledgling car company to gain credibility is to recruit a couple of industry veterans with hefty resumes.
That's what EV startup Fisker Automotive did last week -- landing a pair of big-name manufacturing and sales execs. The big signing was former Chrysler CEO Tom LaSorda, who was named vice chairman and head of the automaker's strategy council.
A manufacturing whiz at Chrysler and before that at General Motors, LaSorda, 57, figures to play a key role as Fisker ramps up prototype production of the Project Nina mid-sized sedan in Wilmington, Del., in the second half of next year.
LaSorda became Chrysler CEO in 2005 when it was owned by Daimler and became co-president in August 2007 after Chrysler was acquired by Cerberus Capital Management. He left after Chrysler filed for reorganization in April 2009 and later that year became an adviser to Penske Automotive Group in its bid to take over Saturn from General Motors Co. That bid failed.
Fisker also hired longtime Ford, Mazda and Jaguar executive Richard Beattie, 57, to be its top global sales, marketing and customer service executive. Beattie will be key to the launch of the Finland-built Karma sedan as customer deliveries begin in earnest.