Six years ago, Hurricane Katrina left Troy Duhon's Toyota and Honda stores in New Orleans decimated by 8 feet of water.
And now the stores are surrounded by weed-choked lots and boarded-up buildings, including an abandoned hospital and grocery store.
So the two dealerships turned to Internet leads to keep customers coming in.
"If we were going to survive, we had to figure out how to do the Internet right, because nobody comes out here accidentally," said Duhon's Internet manager Gerry Call.
The population of the primary market in which the stores operate fell from 205,000 before Katrina to 80,000 today. Before Katrina, walk-in traffic accounted for 80 percent of the sales at Toyota of New Orleans and Premier Honda of New Orleans.
Today, the stores generate at least 65 percent of their business from Internet leads, though Call says the number would be higher if they could document how every customer arrived there.