DETROIT -- Four automakers -- led by GM and Toyota -- are among the top 15 global marketers, as ranked by Advertising Age. The automakers spent a combined $10.83 billion on advertising during 2010.
The 25th annual report represents figures from 2010 measured-media ad spending, the magazine said.
General Motors, Toyota Motor Corp., Volkswagen AG and Ford Motor Co. ranked fourth, sixth, 12th and 13th, respectively, among 100 companies in the study.
The Fiat-Chrysler Group ranked 16th in the study of major corporate advertisers with operations worldwide.
Sixteen automakers made the list compiled by Ad Age, a sister publication of Automotive News.
GM spent the most among automakers — $3.59 billion — on advertising, and that was up 11.5 percent from 2009. Toyota spent $2.86 billion, up 19.3 percent; Volkswagen spent $2.24 billion, up 14 percent; and Ford spent $2.14 billion, up 7.5 percent.
Kia Motors Corp. posted the biggest percentage increase in ad spending among the automakers -- nearly 48 percent -- to $775.7 million.