Current position: Group vice president of global marketing, sales and service
Career highlights: Farley moved to Ford in November 2007 from Toyota, where he had been group vice president and general manager of Lexus. Before assuming his current position in 2010, he was Ford's group vice president of global marketing and Canada, Mexico and South America operations.
Key accomplishments: Farley started at Toyota in 1990 and served in several product and marketing jobs, including as Lexus product planner, manager of Toyota truck product planning and national advertising manager. He also was general manager of product management for Toyota Europe.
As Scion's corporate manager, he was responsible for launching the brand.
Why he'd be a candidate: Dealers generally like and respect him. Alan Mulally, who lured Farley from Toyota, considers Farley his "best acquisition."
On the other hand: While many inside Ford consider Farley to be brilliant, some on the board wonder whether he is diplomatic enough to be CEO. He's relentlessly competitive, and that has caused some heartburn -- as when he was caught lobbing the F-bomb at a competitor in an off-the-cuff comment to a reporter. His age might make the board peg him as a candidate next time around.