LOS ANGELES -- Nissan's next wave of products will be squarely in the market's sweet spots. And that, says the automaker's North American sales chief, will kick the company into a higher volume level.
Over the next 24 months, Nissan brand will roll out a new Sentra, Altima, Versa, Pathfinder and other products. Next spring, Infiniti dealers will begin receiving a new crossover model, the JX, which represents a potential high-volume segment for the luxury brand.
"We have a very strong focus on our core segments going forward," says Brian Carolin, Nissan North America senior vice president for sales and marketing, responsible for Nissan and Infiniti brands.
"Even just a couple of years ago, we had one car selling more than 100,000 units a year, the Altima," he said in an interview during the Los Angeles Auto Show. "We now have four: the Altima, Sentra, Rogue and Versa. We've been able to cultivate four core products that are really driving the volume growth."
Nissan has been adding sales and market share for the past two years, but mostly on the back of older models.