As the saying goes, there's only one Jeep. And the brand has done well lately, with overall sales up an astounding 44 percent this year through October, to 339,526 units, according to Automotive News.
But when it comes to models, the star is Wrangler, the best-selling Jeep-branded vehicle in the U.S. market this year, with 101,820 units moved through October.
And Wrangler isn't letting up on the gas. In a branding coup, it paired up with the arrival of this season's most-anticipated video game, Activision's "Call of Duty: Modern Warfare 3" -- which fits neatly with Jeep's military resume. Jeep is introducing a real-world, limited-edition model tied to the game, in which Wrangler appears virtually.
The videos for "The Toughest Vehicle in the World ... Any World" campaign -- which also integrates billboard and print ads -- were created by ad agency GlobalHue in Detroit. The promotion is the sequel to last year's Jeep/"Call of Duty" partnership. The marketing, which Ad Age estimates cost about $10 million, includes an online sweepstakes contest on Facebook and TV spots that incorporate live action and game footage.
Another special-edition Wrangler, called the Arctic, is due late this month. The two-door version of the Wrangler starts at $32,669.
The Jeep brand is maintaining a high profile at Chrysler, with media spending totaling $265.3 million last year, up 71 percent from 2009, according to Ad Age DataCenter research.