Ferrari will form an owners' club and give its members first dibs on the ludicrously expensive limited-edition Ferraris that roll out from time to time.
Last year the Italian automaker announced plans to build 80 copies of the SA Aperta, a roadster derived from the 599 GTB coupe. But many longtime Ferrari collectors complained that the $540,000 cars were snapped up before they had a chance to act.
The SA Aperta was unveiled at a customer-only event in August 2010 at the Pebble Beach Concours d'Elegance and then shown at the very public Paris auto show the following month. The cars were sold out by the end of September 2010.
"I do not want our faithful collectors to miss the opportunity to buy one of our special series," Ferrari CEO Luca Cordero di Montezemolo told Automotive News Europe.
Montezemolo suggested loyal Ferrari hunters and gatherers should get a right of first refusal on special-edition models.
But what will it take to be admitted to the club? That's still under discussion. One option is to limit membership to Ferrari fanatics who own at least five Prancing Horse models. The company says there are about 300 people worldwide who can make that claim.