LOS ANGELES -- Chrysler Group may develop a replacement for the Ram Dakota pickup engineered for global markets.
That is a change in strategy from what executives announced in November 2009 after Fiat took control of the company. At that time, Chrysler officials told the press and analysts that they planned to develop a replacement for the Dakota that would be sold in North America.
"It is something that we are evaluating," Ram CEO Fred Diaz said in an interview at the Los Angeles Auto Show.
Said Diaz: "As a global organization, we are now starting to look at what can we bring to the market that would actually work in Europe, in Asia, in the U.S., in Mexico, and so forth, and get the platform right so that we can enjoy the economies of scale that come with that."
He said Chrysler is evaluating mid-sized and smaller pickups, unibody and body-on-frame, rear-wheel- drive and front-wheel-drive configurations.