'Talk From the Top' With Toyota's Akio Toyoda
Since taking over as president of Toyota Motor Corp., Akio Toyoda has battled a historic recall crisis and natural disasters in Japan and Thailand. But recently, Toyoda exchanged his work suit for racing gear and gave Automotive News Asia Editor Hans Greimel the ride of a lifetime. Toyoda defies critics who say his place should be the office. His argument: If Toyota is to be transformed into a company known for making cars that are fun to drive, the example must be set by a bona fide car enthusiast at the very top.