DETROIT -- The soon-to-launch Buick Verano comes with an interior color that the brand bosses love: It's called "chocochino."
The espresso-drink theme -- all rich caramel hues -- is one of the many food-derived interiors Buick is considering for future models, some as early as next year.
How about an eggplant-and-chocolate two tone?
"If we could make the inside of the car smell like coffee, we would," says Dave Lyon, Buick's executive director of design.
So what's the deal? Do Buick designers have a food fetish?
It's further evidence that General Motors is betting on interiors to set Buick apart and get consumers to take it seriously as a premium brand, even with a price tag 30 percent below those of Lexus and other rivals.
Lately, Buick has been plugging the Verano's "library quiet" interior -- even deploying leaf blowers to prove the point to journalists. (And, yes, it's pretty darn hush).