DETROIT -- Chrysler Group has completed the sale of its high-profile, factory-owned Motor Village LA store in downtown Los Angeles to a local dealership group.
And Chrysler continues to negotiate a settlement of a complaint filed by the California New Car Dealers Association with the California Department of Motor Vehicles, a Chrysler spokesman says.
New Century Automotive Group of Los Angeles closed the sale with Chrysler at the end of October, the automaker said. Terms of the sale were not disclosed.
Two new dealer licenses were issued for the facility: Downtown Figueroa Motors LLC, doing business as Motor Village L.A., and Downtown Apex Motors LLC, doing business as Fiat of L.A. Both list New Century owner Dennis Lin as the business principal. Lin did not return a call seeking comment today.
Motor Village LA opened in January as a high-visibility showcase for Chrysler's products, including Fiat, and new retail techniques. The dealership is in a 189,000-square-foot building with a glass vehicle display tower that overlooks Interstate 110.
The factory store -- a multimillion dollar effort by Chrysler to rebuild its lagging market share in California -- quickly came under fire from neighboring dealers and the California New Car Dealers Association.
The association complained in March to the California Department of Motor Vehicles that the company was unfairly competing by operating a factory store within 10 miles of several other Chrysler dealerships.
"We wanted to get this store into private hands, and we have," Chrysler spokesman Ralph Kisiel said.
While the dealership is no longer owned by Chrysler, the residual effects of the automaker’s actions have yet to be settled.
“Chrysler Group has been negotiating with the California Department of Motor Vehicles with the intent of reaching a settlement that will be satisfactory to all parties,” Kisiel said.