Last week was the automotive playground for car folks. Of course that would be the Specialty Equipment Market Association show, otherwise known as SEMA.
Every year in Las Vegas, thousands of aftermarket companies show up with booths designed to tantalize us with new and old products that should be on our cars, whether they're hot rods, race cars, customs or just late-model muscle cars.
Add to the mix a few automakers that show some ideas of how you could customize their models, and you have a celebration of everything that the car business is about. It is a toy store for car enthusiasts.
If you like cars, Las Vegas is where you want to be in early November each year. It's business for most folks, but it also is a lot of fun.
The Las Vegas Convention Center is filled with various automotive celebrities who make the event seem like the best toy store combined with the Super Bowl.
It always amazes me that tens of thousands of people show up to check out what's new.
For car dealers, it's the perfect place to figure out what products retail customers want to accessorize their cars and trucks. It doesn't make sense that a dealer would leave hundreds, maybe thousands, of dollars on the floor for someone else to pick up by taking care of the dealership's customers who want to make their new cars something special.
There is money to be made if you pick the right products and the right suppliers.
I remember when SEMA meant Speed Equipment Manufacturers Association. But after one of the oil crises, the group decided that the old name didn't seem politically correct and changed it.
It doesn't matter. Many of the companies that exhibit at SEMA are the same, and so are the products. Besides, it has always been SEMA.
If you sell cars and want to increase profits with aftermarket products, you ought to go to SEMA. If you love cars, you'll be glad you did.
SEMA is a toy store, pure and simple.