DETROIT -- Chevrolet hopes its tricked-out Ricky Carmichael All Activity Sonic concept makes waves at the Specialty Equipment Market Association show beginning today at the Las Vegas Convention Center.
Carmichael, a motocross racer who began four-wheel racing in 2007 and competes in the No. 4 Monster Energy Chevrolet Silverado pickup, gave Chevrolet some ideas for creating a vehicle he could use in his active lifestyle.
“He came to us with the design himself and looked at where we were headed with the car and made suggestions,” said Cristi Vazquez, Chevrolet communications manager for the Sonic and Equinox nameplates.
The result: the Ricky Carmichael All Activity Sonic concept.
“The car looks so cool, colorful and fun to drive,” Carmichael said in a statement. “I live my life on the go and this Sonic really represents that active lifestyle and my desire to have fun when I’m off the racetrack.”
The All Activity Sonic has a matte black finish, satin chrome pieces, a Z-Spec 2 high-wing spoiler and a built-on roof rack for mountain bikes, wakeboards and other equipment.
“This vehicle really has captivated a lot of people,” said Cristi Landy, director of small cars for Chevrolet. “It’s really sporty and has a cool blend of elements. The interior is really cool.”
The interior seats of the Ricky Carmichael All Activity Sonic were designed by Fox Racing, one of Carmichael’s sponsors, and are made of a material intended to replicate board shorts.
“The elements and components used to create it are largely based on accessories available for the Sonic, as well as other aftermarket parts,” Dave Ross, GM design director, said in a statement. “While this is a car created with and for Ricky Carmichael, new Sonic customers could easily create their own special all-activities vehicle.”
Though the vehicle is a concept, Chevrolet officials are aiming for the Z-Spec package, which includes upgrades to the vehicle’s grille, paneling, ground effects, spoiler and wheels, to be available on 2013 models.
The Chevrolet Cruze compact also will be on display at SEMA, but Chevrolet plans to stress the possibilities for accessorizing the Sonic subcompact more than the Cruze.
“We’re playing up one of its strengths. When you look at the Sonic and the Cruze, they’re both well-styled vehicles and attractive,” Vazquez said. “The Sonic is more performance-oriented and the Cruze more luxury-based.”
SEMA will take place all week in Las Vegas.