Only a few automotive brands are still around after 100 years. They include Bugatti, Fiat, Ford, Mercedes-Benz, Opel, Peugeot, Renault, Rolls-Royce, Vauxhall and now Chevrolet.
To achieve the century mark means having survived two world wars, numerous market consolidations, countless economic downturns -- including the Great Depression -- plus 100 years of changing fashions, fads and fickle consumers. It also means having withstood Johnny-come-lately competitors from all parts of the world, many of which stayed in business not much longer than a single model changeover.
But longevity requires more than just marketing moxie. Chevrolet, like each of the other survivors, has developed a brand identity that connects with its customers and evolves over time to keep giving them what they need and, more important, what they want.
Congratulations to Chevrolet and its entire extended family!