DETROIT -- Toyota may extend its Scion youth brand in the United States to global markets, especially in Asia and the Middle East.
Scion has been a subbrand of Toyota in the United States since it launched in 2003. But it spread to Canada in 2010 and now Toyota executives are talking to global distributors interested in spreading the brand to other parts of the world.
"The question always is: Can you expand it even further? The answer is yes," said brand boss Jack Hollis at an introduction of the Scion iQ microcar in Detroit last week.