EDITOR'S PICKS: This article and caption have been corrected to correctly identify the driver in a commercial for the 2012 Toyota Camry. He is Kyle Busch.
Is Toyota asking customers for forgiveness? In one of its TV commercials for the launch of the redesigned 2012 Camry, NASCAR racer Kyle Busch pulls his race car into the pits and the car is quickly transformed into a street-going Camry.
As Busch nails a burn-out leaving the pits, he cranks the radio, and begins singing along to Loverboy's '80s hit "Working for the Weekend."
It's a cute musical connection, since Busch works weekends as a race car driver. But as the commercial ends, Busch skips the second line of the chorus -- "Everybody wants a new romance" -- and instead sings the final line of the chorus: "Everybody needs a second chance."
Is it a subliminal message in light of Toyota's recent history of recalls and quality problems?
Bill Fay, Toyota vice president of marketing, calls it "a fun little clip. People will have fun with him singing that. There is no deep meaning much past that."
Kurt Ritter, CEO of Saatchi & Saatchi LA, Toyota's agency, said: "We left Kyle's version in the spot because we thought it was organic, charming and portrayed Kyle as a regular guy. [There was] absolutely no intention of subliminal messaging."
If you say so, guys.